Johnsonville Brats Cooler
"This insulated Johnsonville 'cold case' unit gives its products an additional location away from their normal refrigerated section but also keeps them chilled and fresh for sale.
Prominently featuring the brand name and logo on all four sides, this unit doesn't really need a special header to attract attention -- just the unusual location of this cooler in a non-refrigerated area catches the shopper's eye. It's a simple approach. And based on sell-down, it was very effective.