Boboli "Better-for-You" Pizza Crust Floorstand
Product: Boboli wheat crusts
Number of displays: 1,800
P-O-P companies: TPN, Chicago (agency); The Display Connection, Moonachie, NJ (shipper); Etheridge, Dallas (recipe cards); News America Corp., New York (shelf talkers)
Distribution: Supermarkets
Introduction: October 2007
Duration: Temporary
Construction: Corrugated
Set-up: George Weston Bakeries' DSD teams
