Sweet'N Low Print Advertising
Brand: Sweet'N Low
Insight: Younger consumers didn't connect with Sweet'N Low's ads featuring Regis Philbin and the Pink Panther.
Solution: Create a highly visual campaign that appeals to multiple generations and doesn't get bogged down in product-benefit copy.
Description: Shelf talkers, print and outdoor ads, and digital efforts feature retro-inspired imagery and minimal copy to appeal to current and potential future Sweet'N Low users.
