Packaged Foods

"I like simple, effective displays that make the product the star. This basic corrugated bin for POM pomegranates hits all my key points with no flaws and fine execution. It's not the star quarterback or the Mona Lisa, but sometimes you have to recognize the offensive linemen and unknown artists for their work."
Brand: A. They created a simple story, presented it with great graphics (the real fruit matches the litho printing), and added some useful pamphlets to give shoppers more ways to use the unusual fruit.