Packaged Beverages

Client: Kraft Foods, Northfield, IL
Product(s) Promoted: Gevalia Traditional Roast Coffee, Gevalia House Blend Coffee, and Gevalia French Roast Coffee
Distribution: National/regional in-store campaign
Number of Stores: 35,000
Production Run Quantity: 55,000
Introduction: 12/12/11
Intended Duration: 3-6 weeks
Dimensions (H x W x D): 60" x 19" x 17"
Weight: 10 lbs.
Budget Category (U.S.) $26 - $50 (display only)

Client: Pepsi, Purchase, NY
Product(s) Promoted: Pepsi products and the brand's association with The X Factor
Distribution: Nationwide distribution into grocery and convenience stores
Number of Stores: 15,000
Production Run Quantity: 25,000
Introduction: 5/7/11
Intended Duration: 3 weeks
Dimensions (H x W x D): 24" x 36" x 14"
Weight: 10 lbs.
Budget Category (U.S.) $11 - $15 (display only)

Client: Coca-Cola Refreshments, Atlanta, GA
Product(s) Promoted: Coca-Cola 2 liter bottles, dinner bread and cooked chicken-to-go.
Distribution: Kroger stores and banners
Number of Stores: 1,275
Production Run Quantity: 1,275
Introduction: 1/2/12
Intended Duration: 1-2 years
Dimensions (H x W x D): 52" x 25" x 29"
Weight: 115 lbs.
Budget Category (U.S.) $351 - $400 (display only)

Client: Kroger, Cincinnati, OH
Product(s) Promoted: Vitaminwater 20 oz., Smartwater 700 mL, Smartwater 1L
Distribution: Kroger and associated banners (Ralph's, King Soopers, Dillon's, etc.)
Number of Stores: 1,716
Production Run Quantity: 1,799
Introduction: 4/15/12
Intended Duration: 52 weeks
Dimensions (H x W x D): 56" x 24" x 72"
Weight: 130 lbs.
Budget Category (U.S.) $301 - $350 (display only)