Manufacturer: PepsiCo/Frito-Lay
Key Insight: The NFL has a passionate fan base of 180 million consumers. Sports offer a unique opportunity to connect with retail partners.
Activation: As part of an official sponsorship of the NFL, stage a sweepstakes inviting consumers to snap photos of Pepsi and Frito-Lay products together. Merchandise the food and beverage products together on large in-store displays, with packaging that ties into the NFL.