Brand: Lipton
Key Insights: Black tea’s hydrating benefits and natural caffeine provides a boost of energy. Also, target consumers (busy females) are often on autopilot in-store.
Activation: Launch fresh TV spots and social media activity promoting the brand’s black tea. Support in-store with shippers, semi-permanent racks, endcaps featuring coupons and account-specific activity. Refresh the look of packaging and individual tea bag envelopes.