Dollar General and PepsiCo's Lipton used a July 19 email to promote five recipes that can be prepared using ingredients purchased for $10 at the dollar store chain.
Delhaize America's Food Lion and Dr Pepper Snapple Group's Mott's tied in to the July 8 theatrical release of Universal Pictures' The Secret Life of Pets with a sweepstakes awarding a family vacation in the form of a $2,500 prepaid travel gift card.