Packaged Beverages

Carts, third place (tie)
California Milk Processor Board

Product: Dr Pepper fountain syrup
Number of displays: 4,000
P-O-P companies: Garrett's Promotions (production and Canadian distribution), Millarville, Alberta, Canada; Process Displays Inc. (U.S. distribution), Milwaukee
Distribution: Fast-food outlets
Introduction: November 1993
Duration: Permanent
Construction: High-impact polystyrene

Product: Quaker Oats Co. Gatorade sports drink
Number of displays: 15,000
P-O-P company: Pride Container Corp., Chicago
Distribution: Convenience stores and gas stations
Introduction: May 1993
Duration: Semi-permanent
Construction: Corrugated with 12-point, four-color process litho
Quaker Oats is hoping its Michael Jordan standee will lead to slam-dunk sales of its Gatorade sports drink.

Product: Dr Pepper
Number of displays: Approximately 2,000
P-O-P companies: Merchandising Resources Inc., (design and manufacture), Norcross, Ga.; Cavalier Corp., (refrigeration system and assembly), Chattanooga, Tenn.
Distribution: Convenience stores, gas stations and nontraditional accounts
Introduction: October 1992
Duration: Permanent
Construction: Injection-molded plastic (lid and tub); polyurethane insulation; polystyrene wrap (graphics); galvanized steel (sides)

Client: Pepsico
Producer: Stout Marketing

Client: Coca-Cola USA
Producer: Mead Merchandising