Packaged Beverages

Client: PepsiCo, Purchase, NY
Introduction: May 10, 2004
Size of Run: 15,000
Distribution: Supermarkets
Dimensions (H x W x D): 4' x 3' x 2'
Weight: 20 lb.
Producer: New Dimensions Research Corp., Melville, N.Y.
Comments: Reversible graphics grant this display a longer life as they can be switched out to fit a new product.

Client: Quaker Oats Co.
Size of Run: 3,000
Producer: Crew Design Inc., Kent, Conn.
Comments: This clear, inflatable cooler holds more than 75 20-ounce bottles of Propel Fitness Water. Crew Design produced the units, and Promote-It International, Lakewood, Colo., distributed them to health and fitness centers.

Under-the-cap games continue to be a huge sweepstakes for beverage marketers. The Pepsi-Lipton Partnership launched one that promoted the healthy activity of hiking.
Producer: Vertis Inc., North Haven, Conn.

Although low-cal beverages hog the headlines, marketers also try to tap into other potentially lucrative markets with effective P-O-P solutions.

Client: PepsiCo Inc., Purchase, N.Y.
Introduction: June 2004
Producer: NYSCO Products LLC, Bronx, N.Y.
Comments: As an option, retailers can place a cooler onto a shelf in the mock can to carry cold Pepsi Edge product.

Client: The Coca-Cola Co., Atlanta, GA
Introduction: February 1, 2004
Size of Run: 5,000
Distribution: Convenience Stores
Dimensions (H x W x D): 3' x 2'6" x 2'
Weight: 50 lb.
Producer: Profitmaster Displays Inc., Atlanta, GA

Client: Ross Products Div./Abbott Laboratories, Columbus, OH
Introduction: February 12, 2004
Size of Run: 1,200
Distribution: Supermarkets
Dimensions (H x W x D): 58" x 18" x 18"
Weight: 40 lb.
Producer: Buckeye Container - A BCI Co., Wooster, OH

Client: Coca-Cola North America, Atlanta, GA
Introduction: January 1, 2004
Size of Run: 2,000
Distribution: Convenience Stores and Supermarkets
Dimensions (H x W x D): 4'0" x 2'2" x 2'8"
Weight: 75 lb.
Producer: RTC Industries Inc., Rolling Meadows, IL