The client wanted to replace its wire rack display with a versatile and cost-effective unit that could hold the weight of the beverage drink mixes. A combination of materials and a varied product mix reduced inventory and supply chain costs.
- Graphic panels on the sides, almost non-existent in the previous display design, call out the brands' identity to customers.
- Casters let store personnel move a fully loaded display from beverage aisle to other high traffic areas of the store.
- Corrugated, metal tubes and MDF decreased the display's cost.
