Packaged Beverages

Client: Seattle's Best Coffee, Seattle, WA
Introduction: November 2005
Product(s) Promoted: Gingerbread Latte
Distribution: Cafes in U.S. and Canada
Intended Length of Use: 7 weeks
Size of Run: 570
Dimensions (H x W): 32.25" x 24"
Producer: Horton Lantz & Low, Seattle, WA

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Design of the Times 2006 Contest Declaration

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Client: Pepsi-Cola Co., Purchase, NY
Introduction: January 2005
Product(s) Promoted: Diet cola products
Distribution: Supermarkets
Intended Length of Use: 1 year
Size of Run: 500
Dimensions (H x D x W): 6' x 22" x 48"
Weight: 2 lbs.
Producer: New Dimensions Research Corp., Melville, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Draft/Brown-Forman, Chicago, IL
Introduction: October 2005
Product(s) Promoted: Jack Daniel's Tennessee Whiskey and Coca-Cola
Distribution: On-premise accounts nationwide
Intended Length of Use: 3+ years
Size of Run: 100
Dimensions (H x D x W): 12.5" x 5" x 25"
Weight: 6 Ibs.
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2006 Contest Declaration

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Client: Draft World Wide for MilkPEP, Chicago, IL
Introduction: April 2006
Product(s) Promoted: Low-fat or fat-free milk
Distribution: Supermarkets nationwide
Intended Length of Use: 2 months
Size of Run: 20,000
Dimensions (H x D x W): 67" x 34" x 18"
Weight: 6 lbs.
Producer: Baird Display, Milwaukee, WI

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Design of the Times 2006 Contest Declaration

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Client: Coca-Cola Co., Atlanta, GA
Introduction: June 2005
Product(s) Promoted: 20-oz. Vault Bottles
Distribution: National
Intended Length of Use: 8 weeks
Size of Run: 29,933
Dimensions (H x D x W): 36" x 18" x 24"
Weight: 25 lbs.
Producer: Profitmaster Displays Inc., Atlanta, GA

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Design of the Times 2006 Contest Declaration

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Client: Kraft Foods Inc., Tarrytown, NY
Introduction: May 2006
Product(s) Promoted: 19-oz. Country Time Lemonade
Distribution: Supermarkets nationwide
Intended Length of Use: 4 weeks
Size of Run: 250
Dimensions (H x D x W): 72" x 40" x 24"
Weight: 449 Ibs.
Producer: Alliance, a div. of Rock-Tenn, Winston-Salem, NC

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Design of the Times 2006 Contest Declaration

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Client: Coca-Cola North America, Atlanta, GA
Introduction: March 2006
Product(s) Promoted: Two-liter and fridge packs
Distribution: Various C-stores
Intended Length of Use: 12 months
Size of Run: 1,000
Dimensions (H x D x W): 72" x 22" x 35"
Weight: 35 lbs.
Producer: Presence From Innovation LLC, Saint Louis, MO

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Design of the Times 2006 Contest Declaration

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Client: Coca-Cola Co., Atlanta, GA
Introduction: April 2006
Product(s) Promoted: Full Throttle, Tab Energy, Powerade Advance, Rockstar, Von Dutch
Distribution: Nationwide in both c-stores and supermarkets
Intended Length of Use: 12 months
Size of Run: 1,200
Dimensions (H x D x W): 62" x 24" x 26"
Weight: 37 lbs.
Producer: Display Industries, Norcross, GA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?