Packaged Beverages

Retailer: BJ's Wholesale
Location: Stratford, CT

"There's a growing trend in the energy drink category to place refrigerated coolers immediately adjacent to an open-stock, non-refrigerated display of the same product. Monster, a market leader in the category, masters this here.
     The tubular steel, open-stock display holds warm, loose cans and multipacks, and the cooler case is for the folks who just can't wait and need a jolt of energy now. It's a smart P-O-P idea, since it not only expands the potential market for the product but doubles its retail presence. Monster idea!"

"Red Bull, the granddaddy of all energy drinks, moved from permanent displays to corrugated promotional units with this oversized floorstand for high-traffic aisles in supermarkets. The double-walled sides and internal dividers do a fine job of keeping these somewhat heavy six-packs neat and organized, but unfortunately, the unit has obviously been hit by at least one shopping cart.
    

"My old football coach is spinning in his grave. I came across this highly segmented wire display from Function Drinks, which nicely uses the neck-hanger method for holding the bottles. The method is gaining in popularity by eliminating the superfluous wire shelving below each row of product to save cost.
    

"This corrugated pallet from EAS holds a ton of its uniquely packaged products securely and makes for a hard-to-miss presentation at retail. It's simplicity personified, using the side panels to promote the well-known EAS name.
    

"This new entry into the energy/sports drink category (seems like there's one every week) has several nice features in its corrugated, quarter-pallet frame. First, the header is well done and depicts several real-life sports scenes -- activities that would benefit from this product. Next, the huge side panels are tremendous billboards for the product, visible from 50 feet away down the aisle.