Red Bull Mass Display
"How can a brand create a mass display for supermarkets that holds a ton of product, defines and defends its space, costs little and has a minute environmental impact? No, it's not a trick question, but it does require creativity (and some elbow grease on the part of a route man or in-store stocker). Red Bull tackled this using very effective base wrap, two dividers and some backers, which also double as headers.
