Packaged Beverages

Brand: Godiva Coffee
Key insight: Consumers expressed interest in specialty flavored coffees at an affordable price.
Solution: Translate the luxurious appeal and look of the chocolate brand into a line of ground coffees.
Description: With fewer consumers spending money at coffee shops, Godiva saw an opportunity to enter the specialty coffee category, relying heavily on upscale packaging and elegant in-store signage.

Retailer: Meijer
Location: Niles, IL

This display for POMX pomegranate products includes permanent materials for a longer run at retail, as well as a small footprint for high traffic areas.

• Powder-coated sheet metal and slotted metal uprights. Shelves can adjust with the uprights for product changes.
• Integrated sign channels. They hold graphics on the front and back.
• Black and redie in to the brand's unique colors and packaging.

Design Data

• Producer: Packaging Specialists, Cheswick, Pa.
• Client: GNC

Retailer: Meijer
Location: Niles, IL

Retailer: Walgreens
Location: Hattiesburg, MS