Packaged Beverages

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: Glass 8 oz. bottles
Distribution: Convenience Stores
Production Run Quantity: 250
Introduction: 5/5/10
Intended Duration: 3-6 months
Dimensions (H x W x D): 40" x 20" x 16"
Weight: 35 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Presence From Innovation LLC, Saint Louis, MO

Design of the Times 2010 Contest Declaration

Client: Origen Partners for Coca-Cola, Atlanta, GA
Product(s) Promoted: Coca-Cola, 2010 FIFA World Cup
Distribution: Supermarkets
Production Run Quantity: 8,520
Introduction: 5/3/10
Intended Duration: 2 months
Dimensions (H x W x D): 23" x 35" x 9"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)
Producer: Serigraph Inc., West Bend, WI

Design of the Times 2010 Contest Declaration

Client: Kraft Foods, Northfield, IL
Product(s) Promoted: Crystal Light Drink Mixes
Distribution: Supermarkets, mass merchants, pharmacy retailers
Number of Stores: 4,000
Production Run Quantity: 5,000
Introduction: 1/1/10
Intended Duration: 1-3 months
Dimensions (H x W x D): 60" x 18" x 15"
Weight: 43 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: The Strive Group, Cincinnati, OH

Design of the Times 2010 Contest Declaration

Client: Kraft Foods/IMS, Tarrytown, NY
Product(s) Promoted: Kraft beverage line including Kool-Aid, Country Time and Tang
Distribution: Kroger, Publix, Stop & Shop, Hy-Vee and other grocery chains in the USA and Puerto Rico
Number of Stores: 6,700
Production Run Quantity: 7,000
Introduction: 12/15/09
Intended Duration: 1 year
Dimensions (H x W x D): 60" x 41" x 20"
Weight: 120 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Marketing Alliance, Dalton, GA

Client: Jarden Corp., Boca Rotan, FL
Product(s) Promoted: Single process, iced/frozen blend coffee
Distribution: Walmart
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: 12/1/09
Intended Duration: 12 months
Dimensions (H x W x D): 16" x 6" x 10"
Weight: 3 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Kendal King Group, Kansas City, MO

Design of the Times 2010 Contest Declaration

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: All products and packages
Distribution: Convenience stores and mass merchants
Production Run Quantity: 1,200
Introduction: 4/7/10
Intended Duration: 12-24 months
Dimensions (H x W x D): 42" x 13" x 13"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Presence From Innovation LLC, Saint Louis, MO

Design of the Times 2010 Contest Declaration

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: Sprite, David Sunflower Seeds, Orville Redenbacher Gourmet Popcorn, Snyder's of Hanover
Distribution: Supermarkets
Production Run Quantity: 11,060
Introduction: 4/5/10
Intended Duration: 30 Days
Dimensions (H x W x D): 13" x 14" x 5"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100 (includes product)
Producer: InnerWorkings, Atlanta, GA

Design of the Times 2010 Contest Declaration

Client: Cytosport Inc., Benicia, CA
Product(s) Promoted: Muscle Milk Protein and Energy Drinks
Distribution: Convenience Stores
Number of Stores: 5,000
Production Run Quantity: 1,000
Introduction: 12/15/09
Intended Duration: 1 year
Dimensions (H x W x D): 60" x 76" x 18"
Weight: 325 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: NYSCO Products, Bronx, NY

Design of the Times 2010 Contest Declaration

Client: The Coca-Cola Company, Atlanta, GA
Product(s) Promoted: Coca-Cola Zero
Distribution: Supermarkets
Number of Stores: 7,068
Production Run Quantity: 7,068
Introduction: 3/1/10
Intended Duration: 6 weeks
Dimensions (H x W x D): 31" x 48" x 16"
Weight: 3 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Arc Worldwide, Chicago, IL

Design of the Times 2010 Contest Declaration

Client: Kraft Foods, Northfield, IL
Product(s) Promoted: Crystal Light Pure Fitness Drink Mix
Distribution: Supermarkets, mass merchants, pharmacy retailers
Number of Stores: 5,500
Production Run Quantity: 7,000
Introduction: 1/15/10
Intended Duration: 1-3 months
Dimensions (H x W x D): 60" x 19" x 16"
Weight: 31 lb.
Budget Category (U.S.): $26 - $50 (display only)
Producer: The Strive Group, Cincinnati, OH

Design of the Times 2010 Contest Declaration