OTC

Client: McNeil Consumer & Specialty Pharmaceuticals,
Production Date: April 4, 2004
Size of Run: 2,700
Duration: Temporary
Producer: Henschel-Steinau Inc., Englewood, NJ

"As I have often said, it is the small details that can make a display stand out amidst the retail clutter. This PDQ unit for Tylenol Cough does a couple of little -- but important -- things right.
     First, the entire unit works very hard to coordinate and reinforce the 'cool' element -- the back card of icy mountains seems to flow down to the front lip and is further enhanced by the blue color of the product bottles and the shelves.

Client: McNeil Consumer & Specialty Pharmaceuticals,
Production Date: April 4, 2004
Size of Run: 2,700
Duration: Temporary
Producer: Henschel-Steinau Inc., Englewood, NJ

Client: Wyeth Consumer Healthcare, Madison, NJ
Production Date: November 2004
Size of Run: 1,750
Duration: Temporary
Producer: Alliance, a division of Rock-Tenn, Totowa, NJ
Comments: The vacation cash message on this display corresponds to a program Rite Aid ran, and it tied into that retailer's circulars.

Client: Wyeth Consumer Healthcare, Madison, NJ
Production Date: August 2004
Size of Run: 10,000
Duration: Temporary
Producer: Alliance, a division of Rock-Tenn, Totowa, NJ

Client: Wyeth Consumer Healthcare, Madison, NJ
Production Date: November 2004
Size of Run: 5,000
Duration: Temporary
Producer: Alliance, a division of Rock-Tenn, Totowa, NJ