Client: Pfizer Inc., Morris Plains, NJ
Introduction: April 2006
Product(s) Promoted: Rolaids Plus Gas Softchews
Distribution: National Drug and Food Chains
Intended Length of Use: 2 weeks
Size of Run: 8,000
Dimensions (H x D x W): 5'2" x 1'2" x 1'2"
Weight: 9 lbs. (with product)
Producer: Henschel-Steinau Inc., Englewood, NJ
Design of the Times 2006 Contest Declaration
What were the objectives for this entry?
