Walgreens Zantac Cool Shelf Tray
Client: Boehringer Ingelheim Pharmaceuticals Inc.
Country of Production: United States
Distribution: Walgreens drugstores
Intended Length of Use: 1 months
Producer: Rand Display International
Unit Cost: Under $25
Production Date: 7/27/2007
Number of Displays: 6,000
Objectives: This display was used to introduce the Zantac Cool line extension of Zantac Antacid tablet. The merchandising objective was to communicate that this new product offers a cooling sensation when taken orally.
