OTC

Client: Johnson & Johnson Sales & Logistics Co., Fort Washington, PA
Product(s) Promoted: Various Zyrtec SKUs
Distribution: National
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: 2/2/08
Intended Duration: 6 months
Dimensions (H x W x D): 60" x 24" x 20"
Weight: 35 lbs.
Budget Category (U.S.): $101-$150 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: Johnson & Johnson Sales & Logistics Co., New Brunswick, NJ
Product(s) Promoted: Variety of OTC Healthcare Products, including J & J and competitors' product
Distribution: Military Defense Commissaries Global
Number of Stores: 300
Production Run Quantity: 300
Introduction: 1/15/08
Intended Duration: 3 years
Dimensions (H x W x D): 75" x 39" x 34"
Weight: 75 lbs.
Budget Category (U.S.): $651 - $700 (display only)

Client: Boehringer Ingelheim Pharmaceuticals, Ridgefield, CT
Product(s) Promoted: Zantac Cool Antacid Tablets
Distribution: CVS/pharmacy
Number of Stores: 5,456
Production Run Quantity: 5,456
Introduction: 7/23/07
Intended Duration: 2 Months
Dimensions (H x W x D): 12" x 24" x 12"
Weight: 2 lbs.
Budget Category (U.S.): $16-$25 (display only)
Producer: Rand Diversified Inc., Edison, NJ

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Design of the Times 2008 Contest Declaration