OTC

Retailer: Walgreens
Location: Atlanta

Client: Pfizer Inc., Morris Plains, NJ
Introduction: February 2006
Product(s) Promoted: Zanatc 75 with Rolaids on-pack
Distribution: Drugstores
Intended Length of Use: 6 weeks
Size of Run: 5,000
Dimensions (H x D x W): 22.5" x 6.375" x 13"
Weight: 7.5 lbs.
Producer: Packaging Corp. of America, Cranbury, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Goen Technologies, Whippany, NJ
Introduction: January 2006
Product(s) Promoted: Ultra, X32, Energy
Distribution: Food, drug and mass merchant outlets
Intended Length of Use: 1 month
Size of Run: 1,000
Dimensions (H x D x W): 45" x 3" x 13.75"
Weight: 8 lbs.
Producer: Weber Display & Packaging, Philadelphia, PA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Pfizer Inc., Morris Plains, NJ
Introduction: September 2005
Product(s) Promoted: Pfizer's PediaCare Vapor-Plug
Distribution: Nationally through major chains such as Kroger, Walgreens and CVS
Intended Length of Use: 3-6 weeks
Size of Run: 14,000
Dimensions (H x D x W): 5' 6.5" x 1' 3" x 1'
Weight: 12 lbs.
Producer: Shorewood Display, Thorofare, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Pfizer Inc., Morris Plains, NJ
Introduction: April 2006
Product(s) Promoted: Rolaids Plus Gas Softchews
Distribution: National Drug and Food Chains
Intended Length of Use: 2 weeks
Size of Run: 8,000
Dimensions (H x D x W): 5'2" x 1'2" x 1'2"
Weight: 9 lbs. (with product)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: CNS Inc., Eden Prairie, MN
Introduction: May 2006
Product(s) Promoted: FiberChoice Weight Management and plus-Calcium Tablets
Distribution: Fred Meyer, Longs
Intended Length of Use:2 weeks
Size of Run: 850
Dimensions (H x D x W): 11" x 9" x 29"
Weight: 2 Ibs.
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Wyeth Consumer Healthcare, Madison, NJ
Introduction: September 2005
Product(s) Promoted: Advil Liqui-Gels
Distribution: National, Wal-Mart stores
Intended Length of Use: 2 months
Size of Run: 8,296
Dimensions (H x D x W): 11.75" x 8.75" x 29.5"
Weight: 3.75 lbs.
Producer: Alliance, a div. of Rock-Tenn, Winston-Salem, NC

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?