Schering-Plough/Safeway Multi-Seasonal Floorstand
Client: Safeway Corp., Pleasanton, CA
Product(s) Promoted: Suncare Protection and Allergy Products
Distribution: Safeway
Number of Stores: 1,750
Production Run Quantity: 3,260
Introduction: November 2006
Intended Duration: 2 years
Dimensions (H x W x D): 28" x 28" x 62"
Weight: 35 lbs.
Budget Category (U.S.): $751- $800
Producer: Mechtronics, White Plains, NY
Design of the Times 2007 Contest Declaration