OTC

Publication: All You
Issue Date: Feb. 19, 2010

Client Company: Boehringer Ingelheim
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Rand Diversified Companies
Unit Cost: Under $25
Production Date: 10/28/2009
Production Run Quantity: 7,100
Objectives: To communicate value on Zantac product at CVS by offering a free 8-count Cool Mint product with purchase of any large count item as well as an Extra Care dollar off offer.
Materials: Litho mounted corrugated.

Client Company: Boehringer Ingelheim
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Rand Diversified Companies
Unit Cost: Under $25
Production Date: 8/18/2009
Production Run Quantity: 7,800
Objectives: This display was used to launch Dulcolax Balance Laxative, a water-soluble powder that gently supports the body during periods of irregular digestion.
Materials: Litho mounted corrugated.

Client Company: Boehringer Ingelheim
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 1 month
Producer: Rand Diversified Companies
Unit Cost: Under $25
Production Date: 11/26/2009
Production Run Quantity: 1,917
Objectives: Kroger pharmacy counter unit intended to drive consumer interest and pharmacist recommendation.
Materials: Litho mounted corrugated.

Client Company: Boehringer Ingelheim
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Rand Diversified Companies
Unit Cost: Under $25
Production Date: 8/12/2009
Production Run Quantity: 1,000
Objectives: This display was used to launch Dulcolax Balance Laxative, a water-soluble powder that gently supports the body during periods of irregular digestion.
Materials: Litho mounted corrugated.