OTC

Client: Johnson & Johnson Sales & Logistics Co., Fort Washington, PA
Product(s) Promoted: Zyrtec 5, 14, 30 & 45 count Tablets
Distribution: National accounts
Production Run Quantity: 47,000
Introduction: 2/2/08
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 24" x 4" x 3"
Weight: 2 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: Boehringer Ingelheim Pharmaceuticals, Ridgefield, CT
Product(s) Promoted: Zantac COOL 65Ct.plus 20Ct. Bonus Pack and Zantac 150 65 Ct. PLUS 20 CT. Bonus Pack
Distribution: Walmart
Number of Stores: 2,750
Production Run Quantity: 11,000
Introduction: 3/12/08
Intended Duration: 6 Weeks
Dimensions (H x W x D): 12" x 30" x 10"
Weight: 4 lbs.
Budget Category (U.S.): $11 - $15 (display only)

Client: Johnson & Johnson Sales & Logistics Co., Fort Washington, PA
Product(s) Promoted: Various Zyrtec OTC products
Distribution: Walgreens stores nationally
Number of Stores: 5,000
Production Run Quantity: 5,000 endcaps, 5,000 power wings, 5,000 pharmacy tables
Introduction: 2/3/08
Intended Duration: 6 months or more
Dimensions (H x W x D): 80" x 36" x 18"
Weight: 50 lbs.
Budget Category (U.S.): $101-$150 (display only)

Client: GlaxoSmithKline Consumer Healthcare, Moon Township, PA
Product(s) Promoted: BC Headache Powder
Distribution: Southeast US Food Retailers (Kroger, Associated Grocers, Food Lion, etc.)
Number of Stores: 15,000
Production Run Quantity: 15,000
Introduction: 10/1/07
Intended Duration: 2 weeks
Dimensions (H x W x D): 57" x 14" x 10"
Weight: 10 lbs.
Budget Category (U.S.): $101-$150 (includes product)

Client: Johnson & Johnson Sales & Logistics Co., Fort Washington, PA
Product(s) Promoted: Zyrtec 30- and 45-count Tablets
Distribution: National Accounts
Production Run Quantity: 53,000
Introduction: 2/2/08
Intended Duration: 3-6 months
Dimensions (H x W x D): 72" x 14" x 18"
Weight: 4 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: Boehringer Ingelheim Pharmaceuticals, Ridgefield, CT
Product(s) Promoted: Zantac Cool Antacid Tablets
Distribution: Safeway
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: 7/20/07
Intended Duration: 2 months
Dimensions (H x W x D): 14" x 12" x 12"
Weight: 2 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Rand Diversified Inc., Edison, NJ

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Design of the Times 2008 Contest Declaration

Client: Johnson & Johnson Sales & Logistic Co., Fort Washington, PA
Product(s) Promoted: Various SKUs of Zyrtec OTC product
Distribution: Walmart
Number of Stores: All stores
Production Run Quantity: 6,000 half-pallets; 17,000 PDQs; 34,000 power wings
Introduction: 2/1/08
Intended Duration: 6 months or longer
Dimensions (H x W x D): 50" x 49" x 20"
Weight: 35 lbs.
Budget Category (U.S.): $201 - $250 (display only)

Client: GlaxoSmithKline, Moon Township, PA
Product(s) Promoted: BC Headache Powders
Distribution: National
Number of Stores: 900+
Production Run Quantity: 2,500
Introduction: 3/15/08
Intended Duration: 2 months
Dimensions (H x W x D): 12" x 30" x 13"
Weight: 15 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Packaging Specialists, Cheswick, PA

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Design of the Times 2008 Contest Declaration

Client: Schering-Plough Corp., Roseland, NJ
Product(s) Promoted: Claritin Allergy Relief Product
Distribution: Supermarkets & other stores
Production Run Quantity: 1,250
Introduction: 1/31/08
Intended Duration: 6-12 months
Dimensions (H x W x D): 72" x 21" x 18"
Weight: 30 lbs.
Budget Category (U.S.): $101-$150 (display only)
Producer: Mechtronics Corp., White Plains, NY

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Design of the Times 2008 Contest Declaration

Client: Johnson & Johnson Sales & Logistics Co., Fort Washington, PA
Product(s) Promoted: Various Zyrtec SKUs
Distribution: National
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: 2/2/08
Intended Duration: 6 months
Dimensions (H x W x D): 60" x 24" x 20"
Weight: 35 lbs.
Budget Category (U.S.): $101-$150 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration