OTC

Client: Slim Fast Foods Co., West Palm Beach, Fla.
P-O-P Company: McLean Packaging Corp., Philadelphia
Division: Temporary, Containerized and Processed Foods

Client: Mediview, Glen Rock, N.J.
P-O-P Company: National Display Marketing, Paramus, N.J.
Division: Permanent, First Aid and Pharmaceuticals

Product: Elastic health supports
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Independent drugstores and supermarket pharmacies
Introduction: March 1997
Duration: Permanent
Construction: Injection-molded plastic
Becton Dickinson offers four power wings in prepacked formats, any two of which can be mounted back-to-back to a floor pole to create a permanent aisle display. The newest one, being used in Wal-Mart stores, features a color-coded header card and tag hooks.

Client: Warner-Lambert
Producer: Trans World Marketing, East Rutherford, N.J.
Category: Plastics - Health & Beauty Aids/OTC Remedies
Intended Length of Use: 1-2 years
Production Run: 5,000
Unit Cost Range: $100-$250

Client: McNeil Consumer Products
Product: Children's and Junior Strength Motrin
P-O-P company: Phoenix Display and Packaging Corp., West Deptford, N.J.
Distribution: Drugstores, mass merchants, c-stores and supermarkets
Construction/Processes: 200-pound corrugated board with flexo printing (display), four-color process printing on 10-point SBS laminated to singleface corrugated (riser), packout and fulfillment in-house
Introduction: July 1996

Client: Bristol Myers-Squibb Co.
Product: Excedrin
P-O-P company: Ultimate Display Industries Inc., Jamaica, N.Y.
Distribution: Drugstores, supermarkets
Construction/Processes: Backing sidekick units on wire frame, .050 vacuum-formed styrene side panels glued to front and mounted on wood base with casters
Introduction: June 1996