OTC

At Schering-Plough HealthCare Products, organization is good merchandising medicine

Retail chain: Wal-Mart Stores Inc.
Marketer: Rexall Sundown
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Purpose of display: This four-sided, spinner floor display was designed to educate consumers about Wal-Mart's extensive selection of vitamin supplements and direct them to the pharmacy section of the store.

Retail chain: Walgreens
Marketer: Whitehall-Robins
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Purpose of display: This endcap display was designed to serve throughout both the cough/cold and allergy seasons. It eliminated the need for two separate displays.