OTC

A look at demographics and shopping habits in the 'value' channel (updated June 2004)

A bill introduced to Congress in May 2004

"In the never-ending search to find display space at retail, many brands have turned to mini wings to present their products in small spaces. And even though it's small, this Dimetapp ND unit has many positive features.
    First, the front panel lists the key benefits copy in a manner that allows a quick scan by shoppers, and these points lead right to the $2 instant coupon, for further incentive to try this product.