McAfee Staples Software Endcap
Client: Staples Inc., Framingham, Mass.
Introduction: November 15, 2003
Producer: Diam International, Woodside, N.Y.
Duration: Permanent
Size of Run: 2,000
Dimensions (H x W x D): 4'6" x 3' x 11"
Weight: 85 lb.
Comments: This display is shoppable from three sides, improving upon the idea that in most Staples stores, endcaps are shopped from the front with two corrugated shippers placed on both sides. Big, bold billboard graphics immediately explain what this product does.
