Client: Logitech, Fremont, CA
Product(s) Promoted: MX and VX Mice
Distribution: Staples
Number of Stores: 1,350
Production Run Quantity: 1,350
Introduction: September 2006
Intended Duration: 1 month
Dimensions (H x W x D): 17" x 17" x 60"
Weight: 20 lbs.
Budget Category (U.S.): $51 - $100
Producer: Rapid Displays, Chicago and Union City, CA
Design of the Times 2007 Contest Declaration
What were the marketing objectives for this entry?