Office Supplies

Client: Microsoft Corp., Seattle, WA
Product(s) Promoted: MS Office 2007 Software and other products
Distribution: Office Depot and Staples Stores nationwide
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: January 2007
Intended Duration: 3 years
Dimensions (H x W x D): 852" x 600" x 26"
Weight: 40 lbs.
Budget Category (U.S.): $601 - $650

Client: Intuit, Mountain View, CA
Product(s) Promoted: TurboTax and Quicken Software
Distribution: National Tier II Stores
Number of Stores: 1,500
Production Run Quantity: 1,550
Introduction: December 2006
Intended Duration: 4 months
Dimensions (H x W x D): 60" x 24" x 20"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150

Client: Jasco, Sydney, Australia
Product(s) Promoted: Foldable Chair Mats
Distribution: Officeworks, Jasco
Number of Stores: 100
Production Run Quantity: 100
Introduction: October 2006
Intended Duration: Ongoing
Dimensions (H x W x D): 63" x 38" x 38"
Weight: 45 lbs.
Budget Category (U.S.): $201 - $250
Producer: E S Robbins Corp., Muscle Shoals, AL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Rand McNally, Skokie, IL
Product(s) Promoted: Rand McNally Family Adventure Guide
Distribution: Office Supply and Bookstores
Number of Stores: 1,300
Production Run Quantity: 1,500
Introduction: September 2006
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 66" x 16" x 15"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25