Media

Product: Orange County Plus employment section
Number of displays: 1,800
P-O-P company: Clegg Industries, Santa Monica, Calif.
Distribution: Convenience stores
Introduction: October 1991
Duration: Promotional
Shoppers heard all about the new, easier-to-use employment section in the Orange County edition of the Los Angeles Times on this "talking" newspaper rack.

Product: Ziff-Davis Publishing Co. PC Magazine, PC Computing, and other computing magazines
Number of displays: 70
P-O-P company: Stor-Rite Fixtures, Michigan City, Ind.
Distribution: Computer stores
Introduction: July 1991
Duration: Permanent
Construction: Slatwall panel
Magazine racks for Ziff-Davis's computer publications should blend well with the slatwall look of many computer stores. The publisher wanted to create a display that would require nothing of the retailer except restocking.

Product:San Francisco Newspaper Agency San Francisco Chronicle and San Francisco Examiner
Number of displays: 18
P-O-P company: Keystone Display, Benicia, Calif.
Distribution: Grocery stores
Introduction: July 1991
Duration: Permanent
Construction: Laminated pressed board
Merchant messages can be included on the displays' moving LED sign system. Up to 100 stores will soon be on line.

Type: Portable tote cart
Printing Process: Preprinted line
Coating: Varnish
Number Printed: 2,000
Cost: Under $5
Release: July 1991
Client: Warner Press
Producer: Rock Island Display, Milan, Ill.
Comments: Removable wheels and caps are included for future use, can be shipped UPS with handle folded down.