Media

Client: Cook Communication, Colorado Springs, Colo.
Introduction: January 2003
Number of displays: 700
Construction: Acrylic, Luan plywood, MDF
Distribution: Bible SuperStores
P-O-P company: The Alison Group, Longmont, Colo.
Comments: This unit was designed to help the retailer increase visibility of a best-selling product line.

Placing displays in large chains and smaller independent stores presents differing but equally vexing challenges