Mass Merchant

In-store media networks place ads into stores with full retailer compliance. However, navigating the range of options and the patchwork of coverage remains a challenge.

An abstract from the Journal of Retailing (Volume 78, Issue 3)

Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products.

Taking another look at category management can help retailers develop a more efficient shelf policy.