ABC Hitches to American Greetings for In-Store Presence Kmart, Longs Join Back-to-School Class Office Depot Jumpstarts Back-to-School Retailers Like Maybelline's New Attitude Packaging Strategies: The Art of the Shipper Selling better with graphics on shipping cases, trays and multi-packs The Wal-Mart Philosophy Bob Connolly discusses the chain's marketing strategy Meow Mix Brings Cat Games to Stores Shaw's Pitches Sweeps with Unilever The Rap on Shoes Hip-hop culture dominates the footwear category, so marketers walk to an urban beat. They also are leveraging well-known properties to establish brand trust in specific niche markets. The Billboard Effect Simple graphics can create powerful packaging for club stores First Previous 578 579 580 581 582 Next Last
