Household Cleaners

"This clever, two-sided corrugated floorstand was intended to get shoppers' attention in the baby aisle, not to hold products. Supervalu used a graphic of a toddler reaching for a mobile, while the mom to mom private label products are stocked in the adjacent in-line section. The mobile is battery-powered (and aided by air currents) to create eye-catching movement."

"I suppose every display designer sees misuse of its concepts at one time or another and wonders why. These two corrugated units would have been fine as power wings, or floorstands with a base. Unfortunately, the dreaded "Retail Gnome" turned this display into a strange-looking tape tower."
Brand: B. I'm giving them the benefit of the doubt here by assuming they were planned as power wings, or that they may have had individual bases that were tossed by the DRG.