Household Cleaners

Client Company: Energizer Holdings Inc.
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 12 months
Producer: Trans World Marketing
Secondary Company: Chase Design
Unit Cost: Under $100
Production Date: 5/1/2010
Production Run Quantity: 200

Client Company: Energizer Holdings Inc.
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 60 months
Producer: Trans World Marketing
Unit Cost: Under $1,000
Production Date: 8/1/2010
Production Run Quantity: 1,000

Client Company: Procter & Gamble
Producer: Innomark Communications
Country of Production: USA
Country of Placement: USA
Intended Length of Use:1-2 years
Production Date: 6/1/10
Production Run Quantity: 275
Objectives: (1) Generate awareness and introduce Charmin Freshmates by displaying product in multiple in-store locations. (2) Use end aisle space to capture consumers' attention. (3) Increase personal hygiene product sales and grow overall health & beauty category sales.