Helping young homemakers adjust to a life of "adulting," Procter & Gamble's Swiffer brand rolled out a light and humorous social and digital effort called the "Art of Adulting."
Rite Aid tied in to Procter & Gamble’s Jan. 28 brandSaver drop with two features in its concurrent circular activating the manufacturer's sponsorship of the 2018 Winter Olympics and offering "World Class Savings."
