Family Dollar tied in to Procter & Gamble's April 1 brandSaver FSI event with a feature in its March 29 circular plugging new Tide Simply Clean & Fresh Pods along with the strength of Dawn dish soap.
ShopRite tied in to Procter & Gamble's April 1 brandSaver drop with a half-page feature in its March 30/April 1 circular offering Price Plus loyalty cardholders "7 ways to save."