Household Cleaners

Client: SC Johnson, Racine, WI
Product(s) Promoted: OFF PowerPad lanterns and refill pads
Distribution: Target
Number of Stores: 420
Production Run Quantity: 420
Introduction: 5/3/08
Intended Duration: 8 weeks
Dimensions (H x W x D): 12" x 36" x 14"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Swiffer Wet Jet, Duster, Sweep 'n' Vac and Sweeper
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: N/A
Introduction: 9/1/07
Intended Duration: 6 months to 1 year
Dimensions (H x W x D): 54" x 40" x 48"
Weight: 200 lbs.
Budget Category (U.S.): $751 - $800 (display only)
Producer: Saatchi & Saatchi X, Springdale, AR

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Design of the Times 2008 Contest Declaration

Client: Mateson Chemical Co., Philadelphia, PA
Product(s) Promoted: Jars of odor-absorption sponges
Distribution: C-Stores, Truck Stops, Mini-Marts, Tobacco Shops
Number of Stores: 2,400
Production Run Quantity: 2,495
Introduction: 3/1/07
Intended Duration: 2-3 Months
Dimensions (H x W x D): 24" x 13" x 5"
Weight: 18 lbs.
Budget Category (U.S.): $6-$10 (display only)
Producer: Weber Display & Packaging, Philadelphia, PA

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Tide, Gain, Cheer, and Era laundry detergents
Distribution: National, all retailers that carry detergent
Number of Stores: 20,000
Production Run Quantity: 98,778
Introduction: 10/1/07
Intended Duration: 3 months
Dimensions (H x W x D): 76" x 20" x 20"
Weight: 5 lbs.
Budget Category (U.S.): $6-$10 (display only)
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2008 Contest Declaration

Client: The Clorox Co., Oakland, CA
Product(s) Promoted: Clorox Disinfecting Wipes
Distribution: All Kroger and affiliates, Giant Eagle, Stater Bros.
Number of Stores: 3,500
Production Run Quantity: 5,000
Introduction: 3/18/08
Intended Duration: 3 years
Dimensions (H x W x D): 48" x 18" x 20"
Weight: 59 lbs.
Budget Category (U.S.): $151-$200 (display only)
Producer: Cornerstone Display Group, San Fernando, CA

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Design of the Times 2008 Contest Declaration

Client: The Clorox Co., Oakland, CA
Product(s) Promoted: Clorox Green Works All-Purpose Cleaner and Glass Cleaner
Distribution: Costco
Number of Stores: 389
Production Run Quantity: 389
Introduction: 4/1/07
Intended Duration: 1-month promotion and permanent SKU placement
Dimensions (H x W x D): 32" x 48" x 24"
Weight: 35 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: MARS Advertising, Southfield, MI

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Pur Water Filters
Distribution: Sam's Club
Number of Stores: 590
Production Run Quantity: 700
Introduction: 12/1/07
Intended Duration: Ongoing
Dimensions (H x W x D): 24" x 48" x 20"
Weight: 42 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: Saatchi & Saatchi X, Springdale, AR

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Design of the Times 2008 Contest Declaration

Client: Unilever HPC, Greenwich, CT
Product(s) Promoted: Dove Ultimate Clear Cool Essentials 2.6-ounce 4-pack Anti-Perspirant & Deodorant
Distribution: Costco
Number of Stores: 300
Production Run Quantity: 1,500
Introduction: 4/1/08
Intended Duration: 3 weeks
Dimensions (H x W x D): 42" x 47" x 39"
Weight: 296 lbs.
Budget Category (U.S.): $251 - $300 (display only)
Producer: Smurfit-Stone Display and Graphics, Jackson, WI

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Duracell batteries
Distribution: CVS/pharmacy
Number of Stores: 6,300
Production Run Quantity: 43,931
Introduction: 10/5/07
Intended Duration: Permanent
Dimensions (H x W x D): 70" x 38" x 32"
Weight: 285 lbs.
Budget Category (U.S.): $801-$850 (display only)
Producer: Mechtronics Corp., White Plains, NY

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Design of the Times 2008 Contest Declaration

Client: Kimberly-Clark, Appleton, WI
Product(s) Promoted: Cottonelle Wipes
Distribution: Safeway Stores
Number of Stores: 1,740
Production Run Quantity: 10,000
Introduction: 5/10/08
Intended Duration: Permanent
Dimensions (H x W x D): 18" x 30" x 20"
Weight: 5 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration