Household Cleaners

Retailer: Walmart
Location: Chicago

The company's current mindset forces brand teams, agencies to start with the store

"I like headers to have enough information to help shoppers make a decision, but this Ortho unit in a major home center went way beyond reasonable. The metal angle iron unit is great for the 'working warehouse' environment, and the product is amply stocked and clearly displayed. Unfortunately, this header required an overnight stay to read and comprehend everything. If Dad took the kids with him, their pictures would be on milk cartons before he finished this header.

"The Dreaded Retail Gnome potentially is at it again, and this time he actually tried to do it right. He set up the corrugated display properly and loaded it correctly (he even opened the product replica of the new Ziploc flexible tote and set up the header in the proper position).