Manufacturer: Sta-Rite Corp., Delavan, WI
P-O-P Producer: Heinzeroth Marketing Group, Rockford, IL
Called FilterLogic, this merchandising program for Sta-Rite's Omnifilter brand helps shoppers find the right filtration products by offering a simple question/answer graphic format, along with mounted samples and color-coded packaging. The FilterLogic program included packaging redesigns.
