Home Improvement

Client: Formica Corp., Cincinnati, OH
Product(s) Promoted: Laminate by Formica with the new Radiance finish
Distribution: Nationally distributed to Lowe's locations, Formica Kitchen and Bath Dealers and Formica Distribution Partners
Number of Stores: 4,200
Production Run Quantity: 4,200
Introduction: 4/9/08
Intended Duration: 1-3 years
Dimensions (H x W x D): 16" x 17" x 18"
Weight: 12 lbs.
Budget Category (U.S.): $51-$100 (display only)

Client: Generac Power Systems, Eagle, WI
Product(s) Promoted: Guardian Automatic Standby Generators
Distribution: Nationwide Dealer and retail accounts
Number of Stores: 750
Production Run Quantity: 750
Introduction: 6/1/08
Intended Duration: 6-10 months
Dimensions (H x W x D): 10" x 13" x 13"
Weight: 4 lbs.
Budget Category (U.S.): $16-$25 (display only)
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2008 Contest Declaration

Client: Lutron Electronics, Coopersburg, PA
Product(s) Promoted: Lutron Dimmer Switches
Distribution: Electrical Distributors
Number of Stores: 400
Production Run Quantity: 400
Introduction: 6/1/07
Intended Duration: 2-5 years
Dimensions (H x W x D): 72" x 33" x 22"
Weight: 100 lbs.
Budget Category (U.S.): More than $1,001 (display only)
Producer: Niven Marketing, Carol Stream, IL

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Design of the Times 2008 Contest Declaration

Client: The Sherwin-Williams Co., Cleveland, OH
Product(s) Promoted: Color Palette Organized by Color Families
Distribution: National
Number of Stores: 2,500
Production Run Quantity: 2,750
Introduction: 1/15/06
Intended Duration: 5+ years
Dimensions (H x W x D): 69" x 48" x 28"
Weight: 190 lbs.
Budget Category (U.S.): $951-$1,000 (display only)
Producer: Innovative Marketing Solutions Inc., Schaumburg, IL

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Design of the Times 2008 Contest Declaration

Client: The Clorox Co., Oakland, CA
Product(s) Promoted: Multi-brand
Distribution: All Lowe's Stores
Number of Stores: 1,557
Production Run Quantity: 311,400
Introduction: 4/1/08
Intended Duration: 6 months
Dimensions (H x W): 9" x 25"
Budget Category (U.S.): Less than $5 (display only)
Producer: MARS Advertising, Southfield, MI

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Design of the Times 2008 Contest Declaration

Client: Variform, Kansas City, MO
Product(s) Promoted: Vinyl siding, vinyl shutters and accessories
Distribution: Home centers, hardware stores
Number of Stores: 400
Production Run Quantity: 400
Introduction: 5/1/08
Intended Duration: one year+
Dimensions (H x W x D): 85" x 27" x 26"
Weight: 20 lbs.
Budget Category (U.S.): $301-$350 (display only)
Producer: Kendal King Group, Kansas City, MO

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Design of the Times 2008 Contest Declaration

Client: Sears Holding Corp., Hoffman Estates, IL
Product(s) Promoted: 80th Anniversary Celebration
Distribution: Sears Retail Chains
Number of Stores: 2,091
Production Run Quantity: 2,200
Introduction: 7/2/07
Intended Duration: 1 month
Dimensions (H x W x D): 72" x 36" x 24"
Weight: 8 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Wunderman - Chicago, Chicago, IL

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Design of the Times 2008 Contest Declaration

Client: Therma-Tru Doors, Maumee, OH
Product(s) Promoted: Tru-Defense Door System Components
Distribution: Dealer Showrooms nationwide, (store chains and regions, if applicable)
Production Run Quantity: 600
Introduction: 2/22/08
Intended Duration: 3-5 years
Dimensions (H x W x D): 21" x 24" x 4"
Weight: 14 lbs.
Budget Category (U.S.): $151-$200 (includes product)
Producer: Downing Retail Display, Copley, OH

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Design of the Times 2008 Contest Declaration

Client: Miller Electric Manufacturing Co., Appleton, WI
Product(s) Promoted: Welding Equipment and Supplies
Distribution: Nationwide
Number of Stores: 200
Production Run Quantity: 200
Introduction: 1/8/07
Intended Duration: 2-4 years
Dimensions (H x W x D): 18" x 27" x 1"
Weight: 8 lbs.
Budget Category (U.S.): $251-$300 (display only)
Producer: AdMart Custom Signage, Danville, KY

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Design of the Times 2008 Contest Declaration