Hyde Tools Floorstand
Brand: Hyde Tools, Southbridge, Mass.
Display company: Phillips Enterprises, Northampton, Mass.
Display: Two-sided spinning floorstand
Key insight: Focus groups asked for a more durable display and said the brand's putty knife is its most recognizable tool.
Solution: The unit prominently displays the brand's black and silver colors and takes the shape of the putty knife on both sides.
Description: Hyde's black and silver color scheme and recognizable putty knife are the key features of its newest display.
