Client: Procter & Gamble/Duracell, Bethel, CT
Product(s) Promoted: Duracell Batteries
Distribution: Lowe's Home Improvement
Number of Stores: 1,200
Production Run Quantity: 3,780
Introduction: 5/5/13
Intended Duration: 6-12 months
Dimensions (H x W x D): 24" x 4" x 4"
Weight: 5 lbs.
Budget Category (U.S.) $26 - $50 (display only)