Furniture

Product: Shower stall panels
Number of displays: 30
Distribution: Warehouse home centers
Introduction: June 1991
Duration: Permanent
Construction: Steel (rack), PVC (product samples), silk-screened wood (vignettes)
Designed in-house, the shower stall panel displays from Trayco have been refined to make the header cards more informative. Under test currently, the displays will be available to additional retailers in the near future.

Product: FSC Wallcoverings Waverly wallpaper
P-O-P company: Abrams Fixtures, Atlanta
Distribution: Wallcovering dealers
Introduction: September 1991
Duration: Permanent
Construction: Vinyl board
Retailers can show decorating options (above) at the Best of Waverly Wallpaper Center by adding accessories like a chair. The other side (right) has display bins that show 12 different wallpaper patterns and coordinating borders.

Product: Ceramic tile line
P-O-P company: Strada Design Associates Inc., New York
Distribution: Home centers and lumber yards
Introduction: July 1991
Duration: Permanent
Construction: Doors: 1-inch box channel metal with extra-heavy hinges; Back: lined with 1/4-inch masonite panels; Front: injection-molded substrate; Display panels and headers: custom-colored styrene
Turning shoppers into buyers is the idea behind Armstrong's display.

Product: Venetian blinds
Number of displays: 200-plus
Distribution: Home centers and discount stores
Introduction: January 1991
Duration: Permanent
Construction: Wire dividers and pegboard
Working models of venetian blinds on this display let customers see how they're installed, raised, opened and closed.

Product: Recliners
Number of displays: 125
P-O-P company: DCI Marketing,Milwaukee, Wis.
Distribution: Levitz Furniture Stores
Introduction: June 1990
Duration: Permanent
Construction: Steel plate base, sheet metal and vacuum-formed plastic work shelf
A Benchcraft display eliminates the need to keep extensive inventory.

Product: Microfresh Filtration System
Number of displays: 2,500
Average unit cost: $7
P-O-P company: Grady McCaulley Inc., N. Canton, Ohio
Distribution: Independent dealers
Introduction: Spring 1991
Duration: Semi-permanent
Construction: Corrugate
A countertop display from Royal Appliance encourages consumers to feel the difference in vacuum cleaner bags.

Advertiser: Magic Chef, Cleveland, Tenn.
Producer: Keller-Crescent Co., Evansville, Ind.
Objective: To renew trade interest in an ongoing cash rebate program and gain new participation. The temporary display involves motion-activated audio response.