Furniture

Client: Edge Flooring, Dalton, GA
Production Date: November 1, 2004
Size of Run: 100
Producer: SMP Display & Design Group, Chattanooga, TN
Comments: Edge initially launched its product at Lowe's. When it was ready to expand into specialty flooring dealerships, however, it needed a custom display to grab attention for the product. In addition to their sweeping arcs, these displays feature acrylic headers with a distortion-printed, vacuum-formed "rock." The sample boards are removable, and both displays feature brochure racks.

Client: Tarkett/Nafco, Florence, Ala.
Duration: Permanent
Size of Run: 2,500
Producer: Array, Los Angeles
Comments: The aim of this display was to gain placement for a new vinyl tile in independent flooring stores in the U.S. (The product competes with brick and ceramic tile at a lower price point.) The header helps consumers to choose flooring by outlining a three-step selection process. The sample boards can be removed easily, enabling customers to view the flooring samples under different lighting.

Client: Edge Flooring, Dalton, GA
Production Date: November 1, 2004
Size of Run: 100
Producer: SMP Display & Design Group, Chattanooga, TN
Comments: Edge initially launched its product at Lowe's. When it was ready to expand into specialty flooring dealerships, however, it needed a custom display to grab attention for the product. In addition to their sweeping arcs, these displays feature acrylic headers with a distortion-printed, vacuum-formed "rock." The sample boards are removable, and both displays feature brochure racks.