"What is so great about this simple corrugated unit that is basically an oversized egg crate in a nicely decorated shell? In a word (actually two): Simple effectiveness! It doesn't get much more basic than this open-topped box. Yes, the four-color graphics are a plus, but the container itself is corrugated 101.
And just look at the retail sell-down. By actual count, it was 50% empty, and according to the home center aisle guy, it had only been up a few days. The fact that you could see, feel and easily take one of the rugs out of the display only made it more shopper friendly."