'Eat Pray Love' Cost Plus World Market Vignette
Brands: "Eat Pray Love" and Cost Plus World Market merchandise
Insight: The movie's international setting complements the retailer's eclectic product offerings.
Solution: Create dedicated "Eat Pray Love" shops that take inspiration from the film's three major locations -- Italy, India and Indonesia.
Description: Shop-in-shops featured banners and a mix of Cost Plus World Market merchandise and "Eat Pray Love"-licensed products, like this replica of a day bed seen in the movie.
