Frozen Foods

Client: Dreyers Grand Ice Cream Co., Oakland, CA
Product(s) Promoted: Five American Idol-themed Slow Churned Light Ice Cream Flavors
Distribution: Supermarkets Nationwide
Number of Stores: 7,000
Production Run Quantity: 7,000
Introduction: March 2007
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 40" x 28" x 4"
Weight: 5 lbs.
Budget Category (U.S.): $26 - $50

Client: Dunkin' Brands Inc., Canton, MA
Product(s) Promoted: Baskin Robbins sundae specials
Distribution: Baskin Robbins Stores
Number of Stores: All BR stores
Production Run Quantity: 3,150
Introduction: April 2006
Intended Duration: 5 months
Dimensions (H x W x D): 63" x 24" x 16"
Weight: 4 lbs.
Budget Category (U.S.): $26 - $50

Client: Safeway Inc., Pleasanton, CA
Product(s) Promoted: Safeway Dinner and a Movie Frozen Promotion
Distribution: All Safeway Banners
Number of Stores: 1,600
Production Run Quantity: 5,136
Introduction: February 2007
Intended Duration: 1 month
Dimensions (H x W x D): 24" x 48" x 24"
Weight: 3 lbs.
Budget Category (U.S.): $6 - $10

Client: Wal-Mart Corp., Bentonville, AR
Product(s) Promoted: Participating Frozen Food Manufacturers
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Number of Stores: 2,300
Production Run Quantity: 2,400 Shipper Displays; 970,000 CD-ROMS
Introduction: March 2007
Intended Duration: 1-Day Event
Dimensions (H x W x D): 53" x 13" x 14"
Weight: 10 lbs.
Budget Category (U.S.): $16 - $25

Retailer: Jungle Jim's
Location: Fairfield, OH

Retailer: Jungle Jim's
Location: Fairfield, OH

Retailer: bigg's
Location: Cincinnati