Client: Ariat International, Union City, CA
Product(s) Promoted: Western and casual footwear
Distribution: Western, farm supply, and footwear specialty retailers worldwide
Number of Stores: 1,000
Production Run Quantity: 1,800
Introduction: 1/10/07
Intended Duration: 5 years
Dimensions (H x W x D): 18" x 18" x 18"
Weight: 30 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Concept Designs Inc., Palo Alto, CA
Design of the Times 2008 Contest Declaration